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The Media Mindset: What Journalists Want in 2025

Join us on July 22, 2025

Time: 10:00 a.m. CT | 4:00 p.m. BST

Get Inside the Media Mindset: What Journalists Really Want in 2025
Curious what’s actually driving journalist decisions right now? Don’t just read the headlines. Hear it straight from the people writing them.

Join us for a live conversation with award-winning journalists and media insiders as they break down the key findings from our State of the Media Report, based on insights from over 3,000 journalists around the world.

Our expert panel will go beyond the data to share what’s really happening inside newsrooms today: How their work is changing, what’s influencing their priorities, and what they need most from PR and comms pros in 2025.

In this exclusive webinar, you’ll hear firsthand from leading journalists and media experts the key topics from the report:

  • How AI is changing the newsroom – and the ethical dilemmas it raises
  • What role social media plays in reporting and audience engagement today
  • How journalists choose which pitches to reply to, and which ones to ignore
  • What PR and comms professionals can do to build stronger, more productive relationships with the media
Whether you’re refining your pitch strategy, planning your next campaign, or simply trying to land better coverage, this session will help you align with what journalists are really looking for in 2025.

Our Speakers

Mosheh Oinounou
Founder & Editor in Chief, Mo News
Mosheh is an Emmy, Murrow and Webby award-winning journalist who brings a veteran perspective to news and journalism. He has 20 years of experience as a reporter and producer at CBS, Fox News, Bloomberg TV, Conde Nast Entertainment, and CNBC where he covered elections, wars, natural disasters, and produced interviews with dozens of world leaders, including five American presidents.
Since March 2020, Mosheh Oinounou has been breaking down the news on the Mo News Instagram page, which boasts more than half a million followers, and on his daily Mo News podcast, as well as the daily Mo Newsletter. The weekly Mo News: The Interview Podcast also features conversations with newsmakers and industry experts.
Mo News recently won the National Press Foundation’s Chairman’s Citation Award for innovation in media.
Allison Carter
Editor-in-Chief, PR Daily & Ragan Communications

With a deep background in digital journalism and social media strategy, Allison Carter leads editorial at PR Daily and Ragan Communications – two of the PR industry’s most trusted voices. She brings experience from both the newsroom and agency sides, having spent years as a producer, writer, and editor at the Indianapolis Star, where she shaped digital content and audience engagement strategies.

You can find Allison on PR Daily and LinkedIn.
Joss Evans

Social Team Lead, ITV News

Joss Evans is a dynamic voice in UK journalism, leading social content for ITV News with a focus on stories that resonate with younger, and underserved audiences.
Under Joss’s guidance, ITV News’ social platforms reached nearly 4 billion views in 2024; they were the first of any major UK broadcaster to start a bespoke political channel, ITVPolitics, and they led the rebrand and relaunch of ITV’s flagship news bulletin for teenagers, The Rundown. Joss brings a fresh, inclusive perspective to storytelling that centres on informing and empowering hard to reach audiences across digital platforms.

You can find them on LinkedIn and TikTok.

Meet the Speakers

Mosheh Oinounou

Founder & Editor in Chief
Mo News

Allison Carter

Editor-in-Chief
PR Daily & Ragan Communications

Joss Evans

Social Team Lead
ITV News

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